A strong combination of brands and partners has shaped innovation in dentistry. Upcera builds trust, engagement, collaboration, and opportunities for patients around the world with a customer-focused mindset. Our goal has always been not only to create a smile but also to bring lasting confidence to dentists, dental technicians, patients, employers, employees, partners, dental partners, dental networks, and the global community.

Upcera's strategy is to become the overall solution provider for cosmetic dentistry in a rapidly growing industry. To fill gaps in our portfolio and introduce new technologies, the group continues to build partnerships and invest in highly innovative companies. In addition, the group continues to introduce numerous new products, solutions, and services, and complement its product lines.